I began appreciating entrepreneurs when I went to work for a major CPA firm in Chicago. I worked on a variety of projects for some Fortune 1000 clients and some entrepreneurial clients. For me, it was much more rewarding to work with the Treps. I left the “Big” CPA firm for a mid-tier firm because of their focus on small- to mid-size businesses. I got an opportunity to transfer from Chicago to Southern California where it seemed like everyone was an entrepreneur, and was able to work with many more interesting clients. I then went to work for a client who was a special events promoter, and got some great hands-on experience. I felt ready to start my own business, and decided on a home improvement franchise. I received the benefit of the experience and knowledge of a national franchise organization, with the responsibility of a totally autonomous operation. That was a marketing business, and our lead generation strategies evolved from yellow pages, newspapers, direct mail, and trade shows to a much bigger reliance on internet marketing. The results were amazing from our website, with organic and paid search, email marketing, and a much better ROI than traditional outbound marketing. When I sold that business, my next venture was online marketing, and here we are. Looking forward to hearing your story.
– Mark Collins, Founder